About Goodwick
Goodwick is a business strategy and systems firm that helps companies align brand, operations, technology, and communication.
Our work spans business architecture, digital systems engineering, operational efficiency, tech implementation, and curated marketing—building foundations that support sustainable growth across both digital and real-world environments.
Strategic Brand & Business Architecture
Build the Foundation Your Business Needs to Grow With Clarity and Confidence.
Strategic Architecture is where every strong business begins. We help you define your brand, clarify your value, understand your audience, and map the strategies that guides all future decisions. Our approach blends engineering logic with creative insight to build a foundation that supports long-term growth.
Digital Systems Engineering
Automation, Workflow, Websites, Apps, AI, Agents, and More
Digital Systems Engineering is where strategy becomes infrastructure. We analyze your workflows, technology, and operational challenges to design digital systems that reduce friction, automate tasks, and create measurable efficiency. We integrate tools, build custom applications, and optimize the digital foundation your business depends.
Creative Marketing & Content Systems
Build Stories, Content, and Campaigns That Perform with Purpose
Creative Marketing and Content Systems bring clarity and emotion together. We design content strategies, produce media, and build campaigns that reinforce your brand while driving measurable engagement. From video to email workflows to social content, we make sure your story works as hard as your business.
Note from Jesse
“We come from the workshop, not the whiteboard.”
“I grew up watching creativity and hard work turn small ideas into real businesses; not from theory, but from the grind of building, solving, and connecting with people. That foundation shaped how I lead Goodwick today: blending creative grit with strategic systems to help founders and teams grow with clarity and confidence.
At Goodwick, we take a hands-on, founder-to-founder approach. We don’t just build plans, we engineer momentum. Whether it’s refining a brand, integrating smarter technology, or uncovering hidden opportunities, our goal is simple: to help good businesses become great through curiosity, creativity, and collaboration.”
Jesse Goodwick - Engineer. Creator. Strategist.
See What People Are Saying About Us
“Dedication, perspiration, grit and determination...all mixed with a unique perspective and a true desire for his clients success. Jesse and Goodwick are the best in the business.”
Kevin B. - Kiawah Island Golf Resort
“Jesse Goodwick provides clear, practical advice that truly helps improve small businesses. His insights are easy to apply and made a real difference in how I run my business. Highly recommend for any small business owner looking to grow and improve.”
Adam M. - Crown Castle
“Jesse Goodwick is a Thoughtful blend of creativity + practical systems: One of Goodwick’s core strengths is combining creative thinking with engineering discipline, aiming to tackle both brand perception and operational efficiency. You will be amazed with his creativity and passion for problem solving and can’t go wrong working with Goodwick and his team!”
Ryan P. - Uber AI Solutions
Built on Experience.
Designed for What’s Next.
A second-generation approach to business strategy, systems engineering, and marketing communications-grounded in real-world experience.
What does Goodwick do?
Goodwick is a business engineering and strategy consultancy that helps companies grow by improving their systems, strengthening their brand, and solving operational challenges. We combine engineering principles, creative strategy, and technology integration to build solutions that are practical, scalable, and aligned with real business goals.
How can Goodwick help my business grow?
We analyze how your business works, identify bottlenecks and opportunities, and engineer systems, processes, and strategies that create measurable improvements. Most clients experience better clarity, stronger operations, and consistent growth.
What kind of problems does Goodwick solve?
We solve challenges such as unclear strategy, inconsistent marketing results, inefficient workflows, outdated technology, brand confusion, low customer engagement, poor communication systems, and difficulty scaling.
Who is Goodwick for?
We work with founders, business owners, executive teams, and high performance operators who want a hands on strategic partner. Whether you are scaling a startup or modernizing an existing business, Goodwick supports your growth.
What is Business Engineering?
Business Engineering is our structured approach to building clarity, designing systems, and solving operational challenges. We engineer solutions using a blend of creative strategy, technical insight, and real world experience.
What can I expect when working with Goodwick?
Our engagements move through discovery, analysis, system design, implementation, and optimization. You receive practical solutions, direct collaboration, an
Does Goodwick help with marketing?
Yes. We build brand systems, refine messaging, create content strategies, and produce media that connect with your audience. Our approach combines creativity with strategy for effective communication.
Can Goodwick improve my operations or workflows?
Yes. We specialize in operations engineering, workflow optimization, process automation, and technology integration that improves efficiency and reduces friction.
What industries does Goodwick work with?
We have supported companies in logistics, retail, e commerce, professional services, hunting and outdoor recreation, nonprofits, hospitality, construction, pet and veterinary services, and emerging technology.
What makes Goodwick different?
We work as collaborative partners instead of traditional consultants. We bring hands on experience, real world problem solving, and creative engineering to every project.
How do I know if my business is ready for Goodwick?
If your business feels stuck, unclear, inefficient, or ready for the next stage of growth, a partnership with Goodwick will help create direction and momentum.
Do you offer ongoing support or project based work?
Both. Many clients begin with a structured project and then continue with ongoing advisory or optimization support.
How does Goodwick use AI and automation?
We identify areas where AI, automation, and data systems can improve efficiency and performance. We implement tools, workflows, and training that support your team without overwhelming them.
How do I get started?
Start with a conversation. We will discuss your goals and challenges and determine the best path forward.
What systems can Goodwick build or improve?
Websites, apps, automations, dashboards, workflows, data systems, and integrations.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, Goodwick can help.